Do you want to increase your income by up to $150,000 in the next 6 months and learn how to thrive in today’s economy? My team and I are working personally with a small number of independent professionals and business owners to publish books and information products, develop multiple income streams, and live more balanced lives…guaranteed. Will it include you?

Dear Friend,

For more than three decades, professionals, entrepreneurs and other leaders have been asking me, “John, how do I start attracting new clients with less effort? And how do I create multiple streams of income so I don’t have to work so hard?”

The answer to both questions is simple: create a book.

That’s it.

This may come as no surprise to you. After all, publishing a book is like being accepted into an elite club. You receive all the benefits of membership, including more credibility, more recognition, more free publicity, more clients, and more income.

As I’m fond of saying, a book that is created correctly can literally “take the lid off” your practice or business and carry you to new heights.

John Eggen:
Transformational Publishing
and Marketing Mentor

Hi, my name is John Eggen. For more than 40 years, my team and I have helped thousands of independent professionals, practitioners, business owners and other leaders to successfully publish and market books and high-priced information products to clients and customers around the world.

I have had the unique privilege of working with modern luminaries like Dr. Stephen Covey, Brian Tracy, Mark Victor Hansen, Robert Allen, Bob Proctor and Dr. Ken Blanchard. Collectively, these world-renowned experts have sold hundreds of millions of books and built information empires that produce many millions of dollars a year.

Even more important, I have worked closely with nearly a thousand independent professionals and small business owners like you during the last 40 years.

I have helped countless consultants, coaches, corporate trainers, doctors, holistic practitioners, financial advisors, attorneys, CPAs, mortgage brokers, realtors, personal and spiritual growth teachers, and other professionals and business owners to write and publish books and information products and programs, and generate multiple streams of income that endure for years.

Some of these folks have published their books in as few as 90 days. Others take six months or a year. All these timeframes are lightning fast when you consider the fact that the average author who starts a book never even finishes it.

As you can imagine, this breadth and depth of experience has led to some amazing discoveries about attracting clients and creating multiple streams of income. I will share those with you in this letter. But before I go any further, you should know that…

Your timing is perfect

We only open The Leading Mentors Publishing and Marketing program to new applicants a few times per year. From those applicants, only some are admitted into the program.

We have to do this because our streamlined, fast-paced program is so high-touch. We can only work with so many professionals at a time and still deliver the life-changing, transformational experience we are known for.

So if you are really serious about publishing a book and enjoying the life-long benefits authorship entitles you to, then I strongly encourage you to read this letter in its entirety. Find a comfortable spot and dedicate at least 30 minutes to reading it.

Are you ready? Then let’s examine…

A disturbing trend that affects
all independent professionals

There is a fundamental and all-pervasive problem that is beginning to trap nearly every single independent professional in North America today—almost certainly including you.

Corporate downsizing and outsourcing are causing more and more people to become self-employed. More than one in four American adults—33 million of us—are self-employed solo practitioners or micro-businesses today.

Here’s the kicker. This number is expected to increase more than 30% within the next three years. Generally speaking, that means over 30% more independent professionals will be entering your field in the next two or three years. They will be competing for the same business you are trying to win.

However, the situation is worse than that in many fields. For example, the number of consultants is projected to grow 40% over the next three years alone, according to a leading trade organization. The number of coaches is expected to increase by about 50%, according to one source.

All this means it will be harder for you to attract more clients. However, this is just the beginning of the dilemma you face.

Why your prices will fall,
making it more difficult to profit

If you are positioned merely as a professional in your field, then you are positioned as a commodity.

Here is what I mean. If your clients and prospective clients do not immediately know how you are better than the ever-increasing numbers of other self-employed professionals in your field, then your clients will automatically expect you to give them an advantage on price in order to win their business.

This is why, as competition increases, prices charged by rank-and-file professionals are declining.

This is especially sad for the innovative and socially conscious independent professionals who are emerging in every field. If your expertise is on the leading edge or values-based, then you are one of the enlightened people who is changing the world.

However, if you are positioned like your more garden-variety colleagues, then you are hiding your light. And you cannot earn the income you deserve.

Every independent professional today is faced with a decision: Either make your living as a rank-and-file professional in your field—coping with mounting competition, and suffering from slow but constant price erosion—or embrace a real solution.

How to escape commoditization forever

Albert Einstein once said, “The current problems we face cannot be solved at the same level of thinking with which they were created.”

To escape from the ever-increasing commoditization of independent professionals, you need a new strategy. The strategy is to escape commoditization forever. And the time-proven way to do that is by becoming a distinctive, recognized authority in your field.

How?

Based upon experience gained over 40 years as a foremost publishing and marketing mentor for innovative and socially conscious professionals and business owners, I have developed a virtually turn-key system. It allows you to become an established expert in your field quickly, and to attract more and better clients automatically for the rest of your professional life.

It emphasizes the fastest, easiest, and most economical ways my team and I have discovered to become a published author with a book that can attract new clients and generate multiple streams of income.

Why you need a book

RainToday, a research firm that investigates what’s presently working in business, recently conducted a study about the impact of authoring a book. The results of the study were published as “The Business Impact of Writing a Book.”

I read the study from cover to cover. Then I licensed it, so I could share the findings with you, because they come from a third party. The results are based on the responses of more than 200 published authors; they are not based on the break-out successes of one or two “big name” authors.

Here is what the RainToday report says on page six:

For this study, The Business Impact Of Writing A Book, we surveyed 200 professionals across industries who have themselves written a book, or books, in order to answer that all-important question, “Is the investment… required to write a book worth it to my practice?” Our conclusion: a definite and resounding “Yes!”

With that in mind, is it any surprise that the RainToday researchers discovered…

96% of authors say that publishing a
business book positively affected their practice

More specifically, 96% out of 200 published authors said a book impacted their practice “positively” or “extremely positively.”

Amazing. But not at all unexpected. Based on my experience, I believe a book is the number one thing independent professionals can do to attract more and better business.

Six big benefits of being
a published book author today

Big benefit #1: Authority

First, a book can set you apart from everyone else in your field, establishing you as an authority. Did you know the words “author” and “authority” have the same root meaning?

For more than 3,000 years, books have been the carriers of knowledge from one generation to the next, and their authors (the synthesizers of that knowledge) have been the “go to” people throughout history.

So having a book is the ultimate symbol of expertise. If you are a book author, people instantly assume you are an authority. They will seek you out before contacting others who lack your status. And they won’t quibble over price. Those are big benefits in today’s economy.

Big benefit #2: Instant credibility

Second, a book increases your credibility instantly. In the 21^st century, consumers are more skeptical than ever. More credibility means your prospects will be more likely to trust you and believe what you say. This is a huge advantage.

More credibility also means more business. For example, I teach dozens of simple tactics insiders use to attract clients with a book before it’s even written.

Big benefit #3: More revenue

Third, a book can increase your revenues quickly and dramatically. You don’t even have to wait until the book is done. Once you start writing, you can start bringing in more and better clients.

The dozens of specific tactics I teach cost virtually nothing and take almost no time to implement. When they are used, the people we work with report bringing in anywhere from $24,000 to $150,000 in new business just while writing the first draft of their book.

Big benefit #4: Access to the media

Fourth, a book becomes your ticket into an elite club of media gatekeepers that can give you highly credible exposure you could never afford to buy.

You see, there is a lucrative, symbiotic relationship between the trillion-dollar media industry (which needs fresh news every day) and book authors (who are the number one category of experts the media relies upon to get information for their readers, listeners, and viewers).

When compared to other marketing tactics, the resulting publicity you get from these media gatekeepers typically has much higher credibility, has a more extensive reach, and costs much less—it is essentially free. I read some statistics recently that said it is not uncommon to get five times as many prospects from one small article than from an entire direct mail campaign!

For example, one of our members used a one-page press release strategy about her book on my recommendation. It generated over $150,000 in new client business the first time out.

Big benefit #5: Selling without selling

Fifth, a book can be the lowest-key, yet most compelling sales letter there is for your higher-priced services, products, and programs. Most independent professionals love this since so many of them hate marketing. The book does all the heavy selling for them.

Case in point. I published a book titled Create the Business Breakthrough You Want. Now we are in the process of revising it. In just the first 27 months in print, this book produced $1,131,108 in extra revenue I would not have earned otherwise.

If you do the math, that means I pocketed an extra $41,892.89 every single month since the publication of my book. Some folks work exceptionally hard and barely make that kind of money in a single year. But the book made it easy. In fact, virtually all the business I’ve gotten since that book was published came from that book. 

Big benefit #6: Multiple streams of income

Sixth, leading professionals and entrepreneurs have discovered their book’s content can be recycled into more than 81 higher-priced information products and programs.

If you are an independent professional using the typical professional practice business model, you are selling your expertise as a service… putting it out one time (say, in a coaching session) and only getting paid one time (the fee for that session). To get paid again, you have to do another session.

Instead, if you want to thrive in the new economy, I recommend supplementing or replacing that model with an information business model. This is a system where you record your expertise once (in a medium such as a book), then recycle that content quickly and easily into up to 81 higher-priced information products and programs.

This automatically allows you to reach an exponentially greater number of people. In return, you generate multiple streams of income so you can earn more while working less.

For example, Jay Conrad Levinson said someone asked him how much he made from his first Guerrilla Marketing book. Apparently, he told them $10 million dollars: only $35,000 from the book itself, but $9,965,000 from all the spin-off information products.

These are the six big benefits of being an author. But may I be completely honest with you?

The single greatest benefit of being an author
has nothing to do with money

This may come as a shock to you, so let me explain what I mean.

Most of the independent professionals I come into contact with are what I would call “cultural creatives.” This term was coined by Paul Ray, PhD and Sheri Ruth Anderson, PhD, in their ground-breaking book called The Cultural Creatives.

These folks are people who want to make a difference in the world. They deeply care, and they want to reach as many people as possible with their message. They want to change lives and make the world a better place.

The authors say there are approximately 50 million “cultural creatives” in the world today. And they are quickly becoming a powerful force for positive change.

If my instincts are correct about you, then you, too… like me… probably are a “cultural creative.” And if that’s true, the single greatest benefit of being a published author will be…

Doing what you love and getting your message out
to as many people as possible

Now that we’ve talked a little bit about what a book can do for you and your business, let me share a few details with you about the high-leverage publishing and marketing program I offer.

Over the past 40 years, I’ve discovered there are four critical pieces you will need to write, publish, and market your book, if you want to benefit financially from it for life. I call them…

The four cornerstones of publishing success

Here is a brief introduction to each of these cornerstones…

Cornerstone #1: Time-tested systems

Many would-be authors fail to accomplish their dream of publishing and marketing a book because they lack a time-tested system to guide them through the process.

In fact, Dr. W.E. Deming, the legendary quality guru who is credited with starting Japan’s quality revolution, discovered that 94% of all failures come from lack of a time-tested system.

What this means is that taking action without a system is of questionable value. Certainly, it can work if you persist long enough. But you will face many failures along the way.

It is much better to use a tested and proven system right from the start. This eliminates failure, lost time, wasted money and frustration. And it accelerates success.

That’s why time-tested publishing and marketing systems are a critical part of my mentoring program.

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Cornerstone #2: Training

Obviously, in order for systems, strategies and tactics to work, you must know how to use them. That’s why we focus on training you in how to use them.

As the old proverb says, “Give a person a fish, feed him for a day. Teach a person to fish, feed him for a lifetime.”

I am not going to give you a book that has already been written and ask you to put your name on it. In other words, I am not going to give you a fish.

Rather, my team and I are going to teach you how to write a book in as few as 90 days. We’re going to teach you how to publish that book. And we’re going to teach you how to distribute and market it to your target market. Quite simply, we’re going to teach you how to fish, so you can benefit from it professionally, financially and personally for the rest of your career.

Cornerstone #3: Access to a team of experts, specialists, and vendors

It is virtually impossible to write, publish, and market a book by yourself. As my friend Mark Victor Hansen says, “Teamwork makes the dream work.”

Even more important, working with a team of experts that has already done what you’re doing accelerates the process and increases your results.

This is one of the reasons you will be able to do everything you need to do in as few as 90 days. It’s because you won’t necessarily be doing everything yourself. You’ll have help.

Cornerstone #4: Specialized coaching

With a time-tested system, training, and a team of experts to rely on, you will have almost everything you need to succeed. But there is one thing more.

You see, even the best mentoring students run into obstacles, procrastinate from time to time, or find reasons why they can’t do what they know they should.

This is why specialized coaching is so critical.

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Research has found that training increases productivity 22%. But, when coaching is added to training, productivity increases by 88%. That’s why our program provides you with specialized, high-leverage publishing and marketing coaching where you cannot fail to get results if you participate as suggested.

And those, my friend, are “The Four Cornerstones of Successful Publishing.” Just as every great building draws strength from its four cornerstones, you will need all four cornerstones to build an information empire that lasts.

So, how effective are these cornerstones at creating success? Rather than tell you myself, I’ll let you hear it from my program members in their own words…

Are these folks any different than you? No, they are not. They simply followed along as they went through the program. As you can see, the results speak for themselves.

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Create the breakthrough you want
in your practice or business

The Leading Mentors Publishing and Marketing Program has been fine-tuned for more than 22 years. It is the only book and information publishing system available today that can literally transform a person’s fortunes in business in as few as three months.

Remember: This isn’t just about creating a book… it’s about creating a sustainable business and the life of your dreams. It’s about getting your message out to the world. It’s about making a difference while making a dollar.

When you join the program, you’ll learn everything that most people will never know about how to write, publish, and market books and high-priced information products.

This program is designed so you get
maximum results in minimum time

Best of all, the entire program has been designed for busy independent professionals and owners of professional firms like you…

How will we do this?

Simple. First of all, we focus on time efficiency. The program is structured so all you need is a telephone and computer with Internet access. You can participate from your office, home or while traveling. It doesn’t matter.

Second, there’s a huge focus on implementation. As famous author Robert Ringer says, “Nothing happens until something moves.” So while you will be learning throughout the program, you will also be implementing from Week One.

Third, we have a unique process for helping you stay accountable every step of the way. Through our coaching and other features of the program, we encourage you, help you overcome obstacles, and hold your feet to the fire… so you accomplish the tasks you said you wanted to do.

With these three things working for you, it is almost impossible to fail. In fact, members have often said our intense focus on implementation and accountability is what is responsible for them achieving so much in so little time.

Now, with everything I’ve promised to reveal, here is…

Why I am doing this

The short answer is, I’m doing this because I believe it’s what I was born to do. This is my calling. It synthesizes everything I know, love, and believe. Let me explain…

After I had a series of epiphanies in my early 20s, I studied 5,000 years of history and researched most of the world’s great wisdom traditions. And I wanted to discover if I could integrate my values with my vocation.

So I started by working with innovative and socially conscious clients for a percentage of the increase in profits. If the strategies and tactics I helped them to implement didn’t work, I didn’t eat. During this time, I kept meditating and praying to God to reveal more about what I was meant to do.

Then, around 1990, I began studying research by Paul Ray and Sheri Ruth Anderson on psychographic trends in the world. In 2000, they published The Cultural Creatives, a book that examines the lives of people who seek to integrate their values and vocation.

As I was reading, the authors pointed out that 90% of independent professionals are cultural creatives. Immediately, a light bulb went on for me. I realized that not only was I an independent professional but I was also a cultural creative! I thought, “These people are like me. I can focus on helping them!”

I believe each of us has something to contribute to the world—a unique gift. Each of us has a piece of the divine plan. As Deepak Chopra says, “The universe has no spare parts.”

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My mission and vision is to help people share their unique gift with the world. You see, I discovered that most culturally creative independent professionals have a big problem. They’ve put a lid on their business by using the professional practice business model, a linear business model of trading hours for dollars. This limits the number of people they can serve and the amount of income they can earn.

Because I knew that the information publishing business model “takes the lid off,” I developed The Leading Mentors Publishing and Marketing program. It equips people who have a gift of knowledge with the most powerful business model there is to impact the world today.

What happens when our members apply what they learn in the program? I won’t even attempt to tell you myself. I will let them say it in their own words…

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The success of our members is no fluke. When they apply what we teach, they see rapid results, amounting to as much as hundreds of thousands of dollars in new revenue. I believe the same thing can happen for you.

When you join The Leading Mentors Publishing and Marketing Program, you can save tons of time and money, and accelerate your results, for 6 months in a row. Here is…

What you will get

This is much more than a book writing course. It goes far beyond that.

This program has two primary outcomes. The first outcome is to help you write (or finish writing)—and publish and market—a quality, client-attracting book. Most members also want their book to generate multiple income streams.

The second outcome is just as important to many (but not all) members. We train and coach you to leverage news that you’re publishing a book in order to generate up to $150,000 in new revenue before the book is published.

You get the time-tested publishing and marketing systems, training, specialized help and coaching that is necessary to help you accomplish these two outcomes and to benefit professionally and financially from them for the rest of your career.

Get your book done in
a small fraction of the time and money
you’d otherwise spend

Working with my team and me through this program won’t take you any extra time you’d otherwise be spending on your book. Nor will it cost you any additional money you’d otherwise be spending. In fact, our experience shows it will save you time and money.

Thanks to our time-tested system of steps to write, publish and promote your book, including all the personal help you will get from us, we estimate that most people we work with get their book written and published in about 25% of the time it would otherwise have taken them to do it. And whenever you have a question or get stuck, you won’t lose all the days or weeks of time getting the answer. You can call or email us for help and save a lot of time.

You will also save a lot of money by working with my team and me. So, given the money you save, in the end, this program will essentially cost you nothing. We’ve been doing this for about 40 years. We have the know-how and the contacts that can save you a lot of money.

And the biggest expense in publishing is in the mistakes you make and the resulting lost opportunities. We help you to prevent those mistakes.

Let me dispel an illusion that some people have. They think that writing a book is a big project and that they need to wait until they have a lot of time before they start it. That’s not true. And, if you wait until you have a big block of open time, your book will never get written, because you’ll probably never find the ideal block of time. Keep in mind, our time-tested system is designed for busy, successful people. The truth is, you can write and publish a quality book, by spending as little as 15 minutes a day on your book.

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Customized to your needs
for a fast-track to success

Best of all, the program is individualized to meet your particular publishing, marketing and business-growth needs. This is not one of those typical cookie-cutter, mass-marketed programs.

Rather than spending your time on details that do not help you to accomplish your goals, your customized program streamlines the process of writing, publishing and marketing your book, so you focus on just what you need to do, when you need to do it, saving you tons of that precious commodity – time.

Before they start, a lot of folks want to know how our time-collapsing and results-accelerating 6 months together will proceed. They want to know what comes first, what comes second, and so on. So let me paint a picture for you. The first part of the program is…

The 28-Day Quick Start

The program starts off with four weeks designed to give you a fast start and to individualize the program to meet your particular needs. More specifically, you will meet with your coach by Zoom or telephone, and she will train you to complete the…

The Leading Mentors Goal-Achievement System

During this initial series of online trainings, we lead you through a proprietary process that is designed to clarify what you really want and set appropriate publishing and marketing goals to get you where you want to be using the time you’ve got.

It’s really about aligning your values, goals, and resources so you naturally take enthusiastic action. This series of trainings set the tone for the rest of your program. Members have said this alone was worth the price of the program.

The Goal-Achievement System is comprised of three prerecorded modules with transcriptions. Based upon what I have learned and accomplished in business over the past 40 years, each of the three modules emphasizes and teaches you a distinctive, time-saving brand of goal-setting, planning, and time- and life-management. Together they are a time-tested, high-leverage goal achievement system you can use and benefit from for decades.

Module One—I conduct the first of the three 60-minute online trainings with one of the program’s coaches in order to teach you this system. It focuses on setting your publishing and marketing goals for the next 6 months.

We start by helping you clarify your values, purpose and vision of the business and life you really want. Then we help you set highly motivating S.M.A.R.T. publishing and marketing goals that truly motivate you—and show you how to achieve them over the next 6 months.

You’ll also discover a closely-guarded secret: how the alignment of values, purpose, vision, goals and daily implementation creates a “magnet” that actually attracts what you want.

This technique so “wowed” Mark Victor Hansen and Robert Allen during my work with them that they devoted pages to it in their bestseller The One Minute Millionaire. But I take you way beyond what is in the book during this training.

Module Two—One of the program’s coaches and I help you create a truly workable, step-by-step plan of action to achieve your goals. It includes assisting you to identify obstacles that otherwise could sabotage your goals, and how to eliminate or sidestep them. Lorna teaches you a secret she used this past year to double her income… twice. This one thing is worth the price of the 6-month program.

Module Three—One of the program’s coaches and I show you how to manage your time and life, so you can actually implement your plan and achieve your goals while living a balanced life. We teach you how to turn your plan into action steps that fit your actual schedule and still enable you to hit your goals. This is the plan your coach and I will help you to achieve during our next 6 months together.

What’s more, we teach you simple but powerful techniques used by people who consistently create results on schedule… while working less than other people.

You will also get…

As your coach is guiding you through your initial 28-Day Quick Start process, she will help you to individualize the program to meet your specific needs and goals as well as give you instant access to a valuable downloadable resource you can benefit from for the rest of your professional life…

The Leading Mentors Publishing and Marketing System—Series One

So you can build even more momentum, you will receive instant access to approximately 25 downloadable publishing and marketing training audio modules and 25 downloadable PDF transcripts of them from 25 of the most important mentoring sessions I and my team of experts delivered.

We call it the “System.” I think you will be happy to know the System includes a detailed table of contents that functions like a complete index to the mentoring sessions. And it is uncensored and only lightly edited so you can benefit from the transformational experience in each session.

This System contains virtually everything you need to write, publish and market books and information products successfully. It contains the high-leverage strategies, tactics, and systems leading mentors and experts use to publish widely, market successfully, and set themselves apart from everyone else in their field.

I have never made these comprehensive recordings and transcripts available to the public. If I did (and I may in the future), a price tag as high as $2,995.00 would not be unreasonable for the value delivered.

The System is a key program resource. It is designed to work synergistically with our coaching process, as I will explain in a minute.

After you’ve gone through the 28-day Quick Start, and you’ve received instant access to the System, your next step is…

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10 publishing and marketing coaching sessions and other
1-to-1 coaching sessions with an authorized Mission Publishing Services coach

These specialized coaching sessions include a combination of both one-to-one laser coaching sessions and small group coaching sessions.

First, the 10 small group coaching sessions are 60 minutes each. They happen every other week on average (allowing time off for vacations and major holidays worldwide), and are designed to provide you with all the personal help and coaching you need to achieve your particular writing, publishing and marketing goals.

Our authorized coaches all have more than 15 years of coaching and counseling experience, are in their third year in this mentoring program themselves, and have completed a one-year internship with me and our lead coach before I authorized them to coach our members.

Here’s a brief glimpse of the process:

A key resource used in our coaching process is The Leading Mentors Publishing and Marketing System—Series One.

In each session, you will have the opportunity to participate fully, ask questions, and get whatever coaching you need to help you overcome any obstacles you may be encountering in achieving your goals for writing, publishing and marketing a book or higher-priced information products and programs.

The coach will guide you to program resources that can save you time, save you money and multiply your results. You will receive feedback from the coach as well as masterminding with the rest of the participants. In each session, you will also pledge to the coach and other participants what you will accomplish by the next session, and be held accountable for it during the next session.

In addition, the coaching sessions use a simple but ingenious reporting system to accelerate your results and further hold you accountable.

In the two weeks between each session, your coach is available by email to answer your questions. (I am involved, too. I actively plan the sessions with your coach and the other coaches.)

Also, between sessions, you can schedule one-to-one telephone laser coaching sessions (10 minutes each) with your coach at any time that is mutually agreed upon with your coach.

All of our coaching is specialized coaching. It focuses on helping you succeed with high-leverage publishing and marketing. Many of our members have other coaches who are general life or business coaches, too.

Understand that Mission Publishing Services is constantly evolving its coaching and coaching formats, etc. for maximum effectiveness, and the program may involve small group coaching and/or other effective coaching.

At this point, you will have completed the 28-Day Quick Start, gained instant access to the System, and started your coaching sessions. But there is still more. You will also receive…

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Training and mentoring from my team and me

60-minute mentoring sessions—These fast-paced online intensives focus on teaching high-leverage writing, publishing and marketing strategies, tactics and systems. Training is designed for “do-it-yourselfers” as well as for professionals and experts who want to delegate some or all of the work to others they hire.

Sessions include in-depth interviews with my team of experts and specialists, many of whom could do some or all of the work for you.

There are a total of at least 10 sessions you will have access to or participate in. Each session is recorded for easy access and downloading within the Members-Only Web site. The number of live sessions, if any, will vary depending on when you joined the program. If you miss the live sessions for any reason, you can take advantage of the transcripts and/or recorded sessions as often as you like.

I don’t know of any other program that goes to such great lengths to provide you with everything you need. I think you will find this to be invaluable to you as you go along.

Now, starting from your first week of membership, you will have access to a truly incredible resource. It is our…

Members-only community Web site

It has taken me decades to find the publishing and marketing specialists, vendors and experts who are truly superb at what they do. Nevertheless, you get access to 165 outstanding service providers when you become a member.

There are people you’ll find listed there that are so valuable to me and my business, I call it my Million-Dollar Rolodex.

But this is only a fraction of what you’ll find inside the Members-Only Community Web site. You will also find the Member Directory (for connecting with other members), as well as our private Library which, as of the date of this writing, includes more than 256 training or coaching sessions on important publishing and marketing topics for independent professionals and business owners.

These sessions alone could be worth a fortune to you. If there is anything you want to know, the first place to go is the Library.

Of course, sometimes you may need an answer fast. Our coaches are available between sessions by email. And, we have also decided to give you…

6 months of personal access to the help hotline

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Robbi Hess:
Member Care Coordinator

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As a member, you also get 6 months of personal access to “The Help Hotline.” This means you get direct access to our Member Care Coordinator five days a week during business hours by phone or email.

You will never be in a position where you are stuck and can’t get an answer to a burning question. You will always have the help, support, and care you need to achieve your goals and dreams.

Finally, every member also gets personal mentoring from me. But there is a twist. I offer two different options depending on the level of support you decide is best for you. You must choose one of these two options. With that in mind, please let me explain…

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Your two options for
mentoring with John Eggen

Option #1: 6 monthly one-to-one mentoring sessions with me, John Eggen.

This first option is the ultimate in personal mentoring and coaching. You will get to tap directly into my lifetime of business experience, including more than 40 years of high-leverage publishing and marketing, and focus it on helping you. I will help you to save tons of time, avoid costly errors, and get the breakthroughs you need to achieve your goals and create the business and life of your dreams.

Each session has three components to it:

1. Laser fact-finder—Each laser mentoring and coaching session you schedule with me begins when you fill out and send me a brief questionnaire identifying the issue you want my mentoring and coaching to address. I will take time and thoroughly review the details you send me before our meeting.

2. Laser consultation—Each laser session includes 30 minutes of live consultation with me, during which we will focus in like a laser on solving your biggest challenge or maximizing your biggest current opportunity. I will share with you the prodigious resources at my disposal, including access to my team and my contacts, to maximize your results.

3. Laser commitment—In addition, each laser session includes a process in which you commit to implement what we have discussed before our next session. Since you are also taking advantage of our small group coaching, each laser session also includes your communication of the outcome to your coach. He or she will factor them into the bi-weekly coaching with you, to help you accelerate your results.

Since there are 6 one-to-one mentoring sessions included in this mentoring option, you are getting many hours of my time, all focused 100% on you and your specific project.

Now, the second option still includes direct access to me, only less of it. Keep in mind, as a program participant, you have to make a choice. You must choose either the one-to-one mentoring as I’ve described above or what I call…

Option #2: Two “Dinners with John”

If you choose this option, you will get invitations to two private online dinners. Each dinner is an opportunity for you to have direct, one-to-one access to me while enjoying the company of other like-minded members from around the world.

These innovative dinners are time-saving virtual dinners. In each of them, I invite you to actually bring your meal and enjoy it from the comfort and privacy of your own office or home.

Each of the two dinners are an hour in length. The dinners are long enough for you to benefit significantly, without wasting your time. The dinners are fun, yet focused.

All of the dinners are recorded so, even if you cannot attend live, you can benefit from them at a time that suits you better.

Here’s how they work:

Prior to the dinner, email me any questions you may have about what you are learning in the program, or how to apply it to your practice or business. I review all questions submitted before each dinner. During the dinner, I then answer as many questions as time permits.

If there is time left, I do an open question-and-answer period so you can have even more one-to-one communication with me.

A big advantage of the “Dinners with John” is that they are in a group setting. Members often ask questions you will wish you had thought of. And you will benefit from the answers to their questions, as well as answers to your own questions.

Frankly, this second option is the best for most members. It provides plenty of support, because the coaching you also get twice a month is so productive. Many of our most successful members have come out of this program option.

So… what’s the cost?

Nothing, if you look at this program as the smartest investment you’ll ever make in your professional and business life.

In the past, some of my private clients have paid me more than $100,000 for just some of the knowledge and systems I’m going to be sharing with you during the next 6 time-saving months. In fact, I have earned as much as $4,451,298 from a single private client.

And when I have time to provide hourly consulting, I charge $1,200 per hour.

But I’m not going to charge you millions to participate. I’m not even going to ask for a percentage of your business. You’ll soon see you won’t be paying even that small of an amount for this program.

Which option fits you best?

By participating in this distinctive, high quality and proven mentoring program, you will make a greater difference in the world and have all the strategies, tactics and systems you need to start having the practice or business of your dreams.

If you choose Option #1, including the 6 monthly one-to-one mentoring sessions with me and everything else you have read about in this letter, your total fee is $16,500, or if you take advantage of the up-front discount, you pay only $15,000. The quarterly payment for this option is a manageable $8,250 (averaging just $2,750 a month). Please note: fees are subject to change without notice.

If you prefer Option #2, which includes two 60-minute “Dinners with John” and everything else you have read about in this letter, then your total fee is $12,500, or if you take advantage of the up-front discount, you pay only $11,000. The quarterly payment for this option is a manageable $6,250 (averaging just $2,083 per month). Please note: fees are subject to change without notice.

IMPORTANT: You will save an additional $500 off the above fees if you receive the Commitment Bonus. You will get this bonus and save $500 if you submit your completed application for one of the above Options to me and my team by email within 72 hours (3 days) of your Exploratory Interview with me. I’ll share more information about this bonus during your Exploratory Interview with me.

Now with your preferred option in mind I’d like to show you…

How you will instantly recoup your fee
and profit from this program

Now let me show you how participating in the program won’t cost you a cent. In fact, it is going to make you money.

This is not hype, as many members have proven. Jeanna Pool did it in just the first 30 days of the program by taking merely three minutes and implementing one of the fast, free methods she learned in the program… it generated $25,000 in new business during her first 30 days in the program. Laura Cardone got $150,000 in new business while she was starting her first draft, too. The list goes on.

Just one new client covers your fee
and puts money in the bank

Based upon what 89% of all our members have told us, the first-year revenues from one new client are, on average, $12,941. That means if you use what I teach and get ONLY one new client that you wouldn’t have had otherwise, you would earn, on average, $12,941. That would more than pay you back for the entire publishing and marketing program… and you would have everything my team and I taught you to benefit from for the duration of your career.

Now your first-year revenues from a new client may be lower or higher. And the lifetime value of that client typically is much higher than just the first-year revenues.

Given what we have discussed so far in this letter, I’m sure you can see how easy it is for you to justify the modest fee for this program.

Now, what if you were to implement what I teach and get two, five, ten, or more new clients? Many members have done so, and their results are documented in the testimonials and case studies in this letter, on the Web site and elsewhere. In that scenario, your pay-off is huge. And these numbers are very realistic.

Three more ways your
membership funds itself

Besides the first-year revenues and lifetime value you get from each new client, I believe that your membership will fund itself in many other ways. For example:

1. Networking with others in the program (facilitated in your small coaching groups and through the Members-Only Website) can lead to new sales, businesses, or profits that dwarf the modest fee for the program, as members like Joe Bavonese and Dar Gillett have already discovered.

2. As you develop books and information products and make money, the discounts you get from many of the experts, specialists and vendors to whom you delegate the work can easily save you more than the program fee.

3. From time to time, I do joint ventures and other publishing and marketing deals with members. These can be very lucrative for the members involved, as case studies and testimonials on my Web site indicate.

We want to help you get your message out into the world. We want to guide you step by step and support you to reach your dreams so you can live a purposeful, prosperous, and balanced life.

As you can see, this program more than pays for itself.

Not everybody who applies is accepted

The fact that you have read this far clearly shows me that you are serious about your success and your future. Still, it is important for me to share this with you now.

The number of independent professionals and business owners who want access to my system grows every year. I would love to help them all, but I can only allow a limited number of them into the program. This is because I am willing to invest my time to help you succeed.

Remember, one of the goals of the program is to help the people we accept into it to apply what we teach and increase their revenues by up to $150,000 within 6 months of the date they are accepted into the program.

But frankly, I am not willing to make this commitment to just anybody. I will only work with you if you are equally committed to taking action. That’s why I say you must be…

Committed to your own success

In this letter, you have read case studies and testimonials about person after person who has gotten sizeable results and now has the business and life they really want, simply because they implemented what they learned in my mentoring program.

You have read how they gained more and better clients, multiple streams of income, prestige, freedom, contribution and many other benefits from applying what the program provides.

If they can do it, so can you.

And I want to help you do it.

If that is what you want, too, your next step is to schedule a free Exploratory Interview with me. It is a $1,200 value that you get for free.

During our Exploratory Interview, you can ask me any questions you have about your publishing and marketing goals and obstacles, and whether this program or something else is the best way for you to proceed. I will ask you questions, too. By the end of the session, I will be able to determine if you and this program are a good match.

At the end of our call, or shortly thereafter, I will let you know if you qualify for the program.

So don’t delay. Space in the program is limited. Schedule your free session with me now, while there is still space available.

What to do now…

Call 716-662-7696 to schedule your free session. Or email us at MissionCoach1@MissionMarketingMentors.com.

The worst thing that can happen is you walk away with valuable insights you would not have gotten otherwise. So I urge you to schedule your free Exploratory Interview now, before the limited spaces that are available have been taken.

Oh, and one more thing: There is a reason you are reading this letter at this particular moment in time. Clearly, providence has brought us together. So I look forward to the possibility of working personally with you over the next 6 months, helping you to leverage your knowledge and create the business and life of your dreams.

Kindly,

John Eggen
CEO, Mission Publishing Services
President, The Mission Marketing Mentors, Inc.

P.S. Nobody ever regrets writing a book. But many regret not writing it sooner. Isn’t it time you wrote the book that’s inside of you?

P.P.S. In our last major survey, 88% of all our program members reported creating at least one new book or information product during the program. This coming year, our members may be even more successful. But space in this special program is strictly limited. And there are no guarantees I will continue to offer this program in the future. So I invite you to take advantage of it while it is still available.

See what celebrities say about their work with John Eggen

FTC DISCLOSURE: Any products, programs, or personal recommendations made by us in this post for others will likely result in some form of compensation to us.

DISCLAIMER: We strive to accurately represent our program and its potential. The kind of results you may receive from our program, however, depends on many factors, including your dedication, motivation, desire, persistence, skills and background, as well as many factors outside our control, such as economic and market conditions. The testimonials provided in this post are intended to give you an idea of what some of our members have achieved but are not necessarily representative, nor are they intended to guarantee that anyone will achieve the same or similar results. The facts and figures in this post are believed to be true and accurate, but have not been verified and cannot be guaranteed as accurate or current. Nothing in this post should be construed as or relied upon as specific advice for you or your business. Always use your own judgment, and get the advice of independent professionals to find the right strategies for your business and your particular situation.